Magazine March 20, 2017, Issue

A City of Shopkeepers

A shopper hails a cab on a street in New York City. (Reuters photo: Jessica Rinaldi)

The city is full of walk-in businesses — shops, stores, eateries, bars, banks, fix-it places. That means the streets are full of business names. Many belong to chains — Victoria’s Pornderwear, WellsForger. Independent businesses generally opt for description, either generic — Sichuan Taste — or whimsical — Sichuan Flamethrower. A significant minority go by the name of the owner. Capitalism reverses the caste mindset of the Middle Ages, when occupations created surnames — Smith, Schneider, Zimmerman. Now names christen businesses. Sometimes the name outlasts the founder, staying on the signage and the website after the business has passed to a

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Books, Arts & Manners

City Desk

A City of Shopkeepers

The city is full of walk-in businesses — shops, stores, eateries, bars, banks, fix-it places. That means the streets are full of business names. Many belong to chains — Victoria’s ...

Sections

Politics & Policy

Letters

Pain and Punishment Psychiatrist Sally Satel’s piece “Treating Opioid Addiction” (March 6) favors “benign paternalism” in public policy regarding what some have hysterically called an “epidemic” but Dr. Satel more soberly ...
Politics & Policy

The Week

‐ We’re told the envelope given to Warren Beatty actually contained Nate Silver’s projection. ‐ To replace Michael Flynn as national-security adviser, Donald Trump selected someone uniquely suited for the position. ...
Politics & Policy

Poetry

GLOUCESTER Lizard-voiced, the seagull, esurient And flush with light, cuts through sapphire and salt Waves, to gratify pure appetite. Granite endures like graves. Briars bloom. On planks and shelves, books dock like sailing ships And wait ...

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