Magazine October 16, 2017, Issue


(Mike Segar/Reuters) (Mike Segar/Reuters)

TO: Programming

FROM: Publicity and Promotion

IN RE: Popularizing non-hot sports

Dear Team:

As you all know, ESPN’s ratings have been in a steep decline for the past two or three years. There’s no use in sugar-coating it — we need to address our weaknesses across the entire platform and the entire menu of sports offerings we’re currently programming.

To that end, the Publicity and Promotions Department has just completed a pretty comprehensive review of our marketing practices and opportunities, and we’ve compiled these concrete suggestions to improve our audience share.

Our strategy is simple: Let’s try to increase the overall popularity of some of our

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In This Issue



Books, Arts & Manners




Give Me Your Poesy I very much enjoyed Kevin D. Williamson’s essay on Emma Lazarus (“Wretched Refuse, Indeed,” August 28) and the way in which her famous poem, which had several ...
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