Magazine October 16, 2017, Issue

Memorandum

(Mike Segar/Reuters) (Mike Segar/Reuters)

TO: Programming

FROM: Publicity and Promotion

IN RE: Popularizing non-hot sports

Dear Team:

As you all know, ESPN’s ratings have been in a steep decline for the past two or three years. There’s no use in sugar-coating it — we need to address our weaknesses across the entire platform and the entire menu of sports offerings we’re currently programming.

To that end, the Publicity and Promotions Department has just completed a pretty comprehensive review of our marketing practices and opportunities, and we’ve compiled these concrete suggestions to improve our audience share.

Our strategy is simple: Let’s try to increase the overall popularity of some of our

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Give Me Your Poesy I very much enjoyed Kevin D. Williamson’s essay on Emma Lazarus (“Wretched Refuse, Indeed,” August 28) and the way in which her famous poem, which had several ...
The Week

The Week

‐ Some stood, some knelt, all winced. ‐ President Trump’s speech to the U.N. General Assembly was a combination of idealism and blunt talk. Most striking was his ode to national ...
Athwart

Take a Small Knee

The National Anthem protests that have taken place around the country could be just the beginning of a backlash against the ‘evil’ heterosexual white man.
Poetry

Poetry

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