FROM: Publicity and Promotion
IN RE: Popularizing non-hot sports
As you all know, ESPN’s ratings have been in a steep decline for the past two or three years. There’s no use in sugar-coating it — we need to address our weaknesses across the entire platform and the entire menu of sports offerings we’re currently programming.
To that end, the Publicity and Promotions Department has just completed a pretty comprehensive review of our marketing practices and opportunities, and we’ve compiled these concrete suggestions to improve our audience share.
Our strategy is simple: Let’s try to increase the overall popularity of some of our …