Magazine July 6, 2020, Issue

Corporate Anti-racism Statements Aren’t Worth the Cyberspace They’re Tweeted Through

A box of Aunt Jemima pancake mix on a store shelf in Brooklyn, N.Y., June 17, 2020 (Brendan McDermid/Reuters)
They’re about profit, not morals

For those of us who find corporate prose to be a frequent inducer of misery, the last days of May were little short of a preview of hell. To an already bulging dossier of mission statements, press releases, shareholder reports, and committee charters, American corporations began to add a new genre: the “anti-racism” declaration. On an aesthetic level, these tweets, Instagram posts, and mass emails offended primarily because of their excruciating banality — a near-inevitability given the fact that their content hewed to rigid ideological guidelines. Yet, for many on the right, such statements rankled because they implied that important

This article appears as “Not Worth the Cyberspace They’re Tweeted Through” in the July 6, 2020, print edition of National Review.

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