Here is a sobering fact: The No. 1 input expense for American beer brewers isn’t barley or hops or cool refreshing Rocky Mountain spring water or anything like that.
Some of your smaller hipster craft brewers may spend more on fire-roasted blood-orange rind or oaken staves made from used cabernet barrels or whatever, but for your big-time chugga-lugga available–at–7-Eleven brewers who sell beer by the truckload and the trainload and the boatload, the single biggest cost is cans.
And that is why America’s brewers hate Peter Navarro more than they hate floofy wine coolers.
“If it’s Trump, then it’s Peter Navarro, and …
Something to Consider
If you enjoyed this article, we have a proposition for you: Join NRPLUS. Members get all of our content (including the magazine), no paywalls or content meters, an advertising-minimal experience, and unique access to our writers and editors (conference calls, social-media groups, etc.). And importantly, NRPLUS members help keep NR going. Consider it?
If you enjoyed this article, and were stimulated by its contents, we have a proposition for you: Join NRPLUS.