Magazine June 14, 2021, Issue

Footstool Issues

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Seeing ads from corporations eager to appear “woke” is a strange conclusion to a hundred years of advertising. If you’ve studied old magazines, you know how it used to be.

The 1910s: “Those who congregate in particular places know the virtues of scientific foot-elevation. Our Wicker Ottoman is made in the most modern factories [picture of enormous brick structure belching clouds of dark smoke into the sky], contains no foreign lards, and is finished with harmonious lacquer. The sharp pointed ends of some strands will stimulate the circulation. Amalgamated Wicker Ottomans & Horsehair, Creosote Falls, Ohio.”

In the ’20s, you might see a

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A gag is a joke requiring a setup, a development, and a surprising punchline. It must unfold over time.

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