For 50 years I’ve paid my rent by getting people into the theater. There are several strategies for doing so, but from the first I’ve relied on the most effective I know: Be good.
If the play is provocative, interesting, funny, sad, or diverting, it is possible that the people will come. It helps to have a notable cast, and it helps to have, if not the actual endorsement of a friendly, the inattention of a hostile press. But, finally, my party-turn was “being good.”
It was not an infallible technique, and frequently the audience and I differed in defining “good.” I did, …
Something to Consider
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