The claim, which has been linked to by Drudge, is that “conservative” movies make more money than “liberal” films.
The Movieguide report rates movies using more than two dozen criteria, such as whether a title promotes capitalism or socialism or if it promotes or denigrates biblical principles. Violence, sex, political correctness, revisionist history, environmentalism, feminism, homosexuality and more hot-button political issues are all taken into consideration.
This year’s report concludes that seven of the Top 10 films of 2011 scored high on Movieguide’s index and, therefore, qualify as films with “strong or very strong Christian, biblical, moral and redemptive content.”
Movieguide identified 91 movies in 2011 that scored high in “conservative/moral categories” and they earned an average of $59 million apiece. On the other hand, it identified 105 movies that scored high in “liberal/leftist categories,” and each of those titles earned an average of just $11 million.
However, I’d be wary of accepting any claims from the group that declared the highest grossing film of 2011, Harry Potter and the Deathly Hallows: Part 2, an “occult experience fueled by the Devil but without much of a disguise.” Do I think audiences prefer movies with heroes doing the right thing? Yes, as the top ten list from 2011 will attest, that is a common theme in all of these movies. (Maybe a bit of a stretch for The Hangover: Part 2, but it does work out for the good guys in the end). But I think Movieguide’s attempt to claim certain movies for its own religious agenda disingenuous.