Friday’s No. 7 Stop-Loss fell a spot to 8th after it opened to only $1.7 million Friday and Saturday from a limited 1,291 plays. It eked out a $4.6M weekend. Although the drama from MTV Films was the best-reviewed movie opening this weekend, Paramount wasn’t expecting much because no Iraq war-themed movie has yet to perform at the box office. “It’s not looking good,” a studio source told me before the weekend. “No one wants to see Iraq war movies. No matter what we put out there in terms of great cast or trailers, people were completely turned off. It’s a function of the marketplace not being ready to address this conflict in a dramatic way because the war itself is something that’s unresolved yet. It’s a shame because it’s a good movie that’s just ahead of its time.”
Here we have Hollywood imitating the news media: When your product fails, blame the market. Remember that, you rubes: Hollywood makes great movies, you’re just too unsophisticated to appreciate them. Remember when MTV used to play music videos instead of making weak propaganda films?