Media Blog

Fox On Top

Say what you will about Rupert Murdoch, he is, apparently, still smarter than a fifth-grader. From Media Life:

… Fox will easily win its fourth straight year among adults 18-49 when the regular season ends next week, as the only network to see year-to-year gains in this strike-ravaged season.

In fact, it will finish with its largest margin of victory ever.
Season to date through Sunday, the week ended May 11, Fox is averaging a 4.2 adults 18-49 rating and 11 share, up 5 percent from a 4.0/11 at this point last season. Even discounting the network’s record-setting Super Bowl in February, Fox is even to last year in the demographic. All the others are down.
… Fox’s margin of victory, 1.2, is four times its advantage over second-place CBS last year, and it’s the biggest gap between any first- and second-place network since NBC’s Olympic-fueled 2001-’02 win, when it averaged a 5.4 to second-place CBS’s 3.9.

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