It will be called ‘GBTV’ and have a tagline: “The Truth Lives Here.” TVNewser:
Outgoing Fox News host Glenn Beck and his company, Mercury Radio Arts, are developing a new service called “GBTV,” which will be a web-based TV channel, according to sources familiar with the matter as well as trademark applications filed by the company.
GBTV will be based at GBTV.com, which Mercury acquired in January.
Mercury also filed a trademark on a tagline for the channel: “The Truth Lives Here,” as well as a logo (pictured after the jump), based on the logo for his “InsiderExtreme” subscription service.
The trademark applications are limited exclusively to programming delivered via the internet, so it is not likely that GBTV will become an actual TV network anytime in the near future. Mercury also filed the GBTV trademark for ancillary products, like DVDs, podcasts, mobile applications and video games.