Media Blog

Golden Girls Rerun Beats Ronan Farrow in the Ratings

If Blue Eyes 2.0 can’t make it at MSNBC. . .

Via the New York Daily News:

Ronan Farrow’s MSNBC talk show is facing cancellation amid poor ratings, sources exclusively tell Confidenti@l.

Farrow, 28 — the opinionated, blue-eyed son of actress Mia Farrow and either Woody Allen or Frank Sinatra (even Farrow’s not sure which) — has been a disaster for MSNBC. The channel took the frequent cable-show guest and handed him his own program, “Ronan Farrow Daily,” which premiered in late February.

“He sort of stinks on TV,” an MSNBC source told Confidenti@l. “He hasn’t turned out to be the superstar they were hoping for.”

The theory was that Farrow, a Rhodes scholar who graduated college when he was 15 and went on to score degrees from Yale and Oxford, would bring his 245,000 Twitter followers with him to television. “But that hasn’t happened,” the source said. “Just because someone is a boy genius-turned-Twitter star doesn’t mean they deserve their own TV show.”

MSNBC hired him because he has 245,000 Twitter followers? Piers Morgan has 4 million followers and you see how that worked out. And then there’s this:

Even worse: Wednesday’s show was 708th among all programming ranked by Nielsen, in both total viewers and the 18-to-49 age group advertisers covet. The midnight airing of “Baggage” on the Game Show Network came in ahead of it, at No. 707, and the 8 a.m. “Golden Girls” on the Hallmark Channel (No. 700) crushed it.

That’s not quite fair, as Baggage and Golden Girls are really, really good shows.

The whole thing here.

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