Media Blog

How HBO Is Lying to Promote The Newsroom

Hilarious. It’s as if HBO doesn’t understand the point of Sorkin’s show. I wonder what Aaron Sorkin thinks of these marketing techniques? Jeff Bercovici of Forbes:

Critical reception of “The Newsroom,” Aaron Sorkin’s new HBO series set in the TV news business, has been generally cool. On Metacritic.com, which averages out reviews from all over, its score is a distinctly mediocre 57. Even those critics who’ve embraced it have generally done so with considerable caveats.

You wouldn’t know that from ads HBO has been running to promote it, though. A two-pager that ran in last week’s edition of The Hollywood Reporter, among other places, quotes breathless-sounding praise from The New York Times, Time and Salon, among two dozen outlets. Yet all three of the reviews those blurbs were drawn from were distinctly negative.

The quote from the Times, bannered atop the full width of the spread, reads: “Wit, sophistication and manic energy…A magical way with words…a lot of charm.”

Times TV critic Alessandra Stanley did write those words. But she also wrote, “[A]t its worst, the show chokes on its own sanctimony,” said it “ suffers from the same flaw that it decries on real cable shows on MSNBC or Fox News” and called the show’s central structural conceit “probably a mistake.”

Time’s James Poniewozik, summarizing his views on “The Newsroom” for non-subscribers, flatly declared, “I was not a fan.” Yet the ad makes it sound like he was, burbling, “The pacing is electric…captures the excitement.” 

Salon’s Willa Paskin is quoted in the ad calling “The Newsroom” “captivating, riveting, rousing.” Here’s what she actually wrote: “The results are a captivating, riveting, rousing, condescending, smug, infuriating mixture, a potent potion that advertises itself as intelligence-enhancing but is actually just crazy-making.”

More funny lying edits here.

Most Popular

Politics & Policy

The Great Misdirection

The House Democrats are frustrated, very frustrated. They’ve gotten themselves entangled in procedural disputes with the Trump administration that no one particularly cares about and that might be litigated for a very long time. A Washington Post report over the weekend spelled out how stymied Democrats ... Read More
World

Australia’s Voters Reject Leftist Ideas

Hell hath no fury greater than left-wingers who lose an election in a surprise upset. Think Brexit in 2016. Think Trump’s victory the same year. Now add Australia. Conservative prime minister Scott Morrison shocked pollsters and pundits alike with his victory on Saturday, and the reaction has been brutal ... Read More
NR Webathon

We’ve Had Bill Barr’s Back

One of the more dismaying features of the national political debate lately is how casually and cynically Attorney General Bill Barr has been smeared. He is routinely compared to Roy Cohn on a cable-TV program that prides itself on assembling the most thoughtful and plugged-in political analysts and ... Read More
Film & TV

Game of Thrones: A Father’s Legacy Endures

Warning! If you don't want to read any spoilers from last night's series finale of Game of Thrones, stop reading. Right now. There is a lot to unpack about the Thrones finale, and I fully understand many of the criticisms I read on Twitter and elsewhere. Yes, the show was compressed. Yes, there were moments ... Read More
Immigration

The Merit of Merit-Based Immigration

Having chain-migrated his way into the White House and a little bit of political power, Donald Trump’s son-in-law is shopping around an immigration plan. And if you can get past the hilarious juxtaposition of the words “merit-based” and “Jared Kushner,” it’s a pretty good one. As things stand, the ... Read More