Fashion companies have discovered a lucrative new marketing vehicle: Sarah Palin.
Since John McCain chose her last month as his running mate, Gov. Palin’s personal style has sparked a buying frenzy. Many women are snapping up her choices of shoes and eyeglasses and blogging about which brand of lipstick she wears. Hairstylists and wig sellers report sudden demand for her trademark up-dos. Indeed, the brands behind Gov. Palin’s fashion taste have gone into overdrive seeking to cash in on the association.
On Wednesday, WigSalon.com issued a news release boasting that it has wigs and hair pieces “that reflect the new looks made popular by Sarah Palin,” along with style tips to “instantly” achieve the swept-back style.
So why isn’t anybody copying Joe Biden’s hair?