Via CJR Daily, it turns out that local TV news stations — the news media more people trust than any other — habitually air Video News Releases from corporations as pieces of original reporting without informing viewers that they are watching the televised equivalent of a press release. The Center for Media and Democracy reports:
Over a ten-month period, the Center for Media and Democracy (CMD) documented television newsrooms’ use of 36 video news releases (VNRs)