Media Blog

New LA Times Strategy Apes WSJ’s Recent Moves

The LA Times has unveiled a new strategy that involves putting most breaking news online and shifting the focus of the print newspaper to analysis and feature reporting:

The Los Angeles Times Media Group said Wednesday it is reorganizing the newspaper’s newsroom into an around-the-clock operation with an emphasis on breaking news on its Web site and offering expanded coverage in its print edition. […]
In its print editions, the newspaper will emphasize editorial analysis, investigative reporting, trend stories and features. Reporters also will be directed to report for both the Web and print editions.

Sound familiar?

“The culture here has changed dramatically in the last few years,” says [Wall Street Journal] Managing Editor Paul Steiger. He says 80 percent of the paper’s articles will now stress analysis, interpretation or feature writing, with only 20 percent of the what-happened-yesterday variety. […]
Steiger says he assumes that most readers, though not all, have already seen the day’s news online. The paper plans to break most of its exclusives on its subscription-only Web site, which has 800,000 customers.

It’s no surprise that the LA Times would take this approach. For the big national dailies, it’s the best way to adapt and survive in the new media environment.

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