Media Blog

Obama Now Buying Ads on Video Games

Fox News:

Drivers of high-performance racing cars were a bit surprised over the weekend to spot roadside billboards with the Illinois senator’s familiar face on them and the message “Early Voting Has Begun. VoteForChange.com.”

Not unusual, you say? Well, these were virtual billboards, on imaginary roads, driven by Xbox 360 players in an online version of the popular racing video game “Burnout Paradise.”

Game maker Electronic Arts confirmed Monday that the Obama campaign ads were the real deal.

Some gamers aren’t happy:

“Wait . . . can’t you drive through the billboards in Burnout?” asked a third.

WARNING: The Bob-Herbert-a-tron says “driving through an Obama billboard online” is racist.

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