Media Blog

Olbermann Digs Deep to Find Ratings Success

Tonight, Keith Olbermann tried desperately to convince his viewers that they are not alone. He had to dig deep to do so, but he managed to find a time slot in which he wasn’t completely dominated by Fox News — 12 a.m. ET.

So when half of the country is asleep, MSNBC’s Countdown rerun beats Fox News’s Special Report rerun in the 25-54 demographic. But what about the original airing of Countdown at 8 p.m. ET / 5 p.m. PT? According to TVNewser’s ratings scoreboard, The O’Reilly Factor consistently beats Countdown by 2 to 1 margins.
Johnny Dollar has the specifics in his rundown of last night’s show:

And in case you’re wondering why the infamous, deplorable Keith Olbermann cited Neilsen numbers from the wee small hours of the morning, but not primetime, it may because at 8:00 pm he was back in fourth place again. Even worse, in that same “key demo” he was celebrating, Countdown finished fifth. He even lost to a rerun of Deal or No Deal on CNBC. Yikes! Time to have his writers whip up another special comment for sure.

Sounds like a plan. I hear Iowahawk got his hands on the first draft.
Video here.