There’s a reason why Paris Hilton coverage is everywhere…it makes money:
Bad times for Paris Hilton spelled good news for most magazine shows during the week ended June 10.
The genre accounted for four of the five first-run strips posting week-to-week increases during Hilton’s high-decibel week in, out and back in jail.
The lift provided by the sordid tabloid and mainstream news saga came during an otherwise lackluster frame in syndication, when reruns and sports preemptions sent viewing levels plummeting, down 1.5 million viewers from the previous week.
Among the magazines, CBS Television Distribution’s (CTD) Entertainment Tonight climbed 4% to 4.9 for the week and 14% year-to-year, representing the biggest annual increase for any strip in first-run syndication.
CTD’s Inside Edition gained 3% for the week and 6% for the year to 3.3, while ET companion The Insider (2.4) rose 4% for the week but dropped 4% from the prior year.
NBC Universal’s Access Hollywood (2.3) increased 5% for the week but slipped 4% for the year, while Warner Bros.’ Extra hit a season-low for the second straight week with a 1.8 (5% below the prior week and down 14% from last year).