Media Blog

P&G to Yank MTV, BET Ads

Procter & Gamble, which makes half of everything you buy at the grocery store and is a huge advertiser, may pull the plug on its relationship with MTV and BET:

One of the nation’s largest advertisers, Procter & Gamble, is soliciting input from consumers whether it should continue advertising on MTV and BET.

The packaged-goods company is taking calls at an 800 number. Once dialed, callers are advised they have two choice regarding advertising on the two cable networks: press one if they want P&G to make changes in its advertising, or press two to indicate support for continued advertising on the networks. Input will be forwarded to the proper P&G executives, the recording indicates.
P&G is being criticized by Enough is Enough, an advocacy group partnering with the Parents Television Council, which released a report on April 10 asserting that shows on the network are “bombarding” youth with music videos larded with sex, violence and profanity. PTC singles out BET’s Rap City and 106 & Park, and MTV’s Sucker Free for its toughest criticism. The group, in its study, alleges these music video shows depict sex, violence or other profane images on average every 38 seconds.

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