Media Blog

Pollsters on Polls

The headlines and stories polling companies post to explain their findings are often accidentally amusing, even when the polling data is dire or the poll itself is insipid. Example from Rassmussen:

Most Florida Voters Might Vote for Crist in 2010 Senate Election ’

They might — you just never know. Meanwhile, here’s today’s headline from Gallup:

Americans More Likely to Say Moral Values “Getting Better”

The findings: 71 percent of those polled say the moral values fo the country are “getting worse.” Twenty-one percent say thinks are looking up, moral-wise. That’s up ten points from last year, but by no stretch could the results of the poll support the clear meaning of the headline.

Journalists and editors spinning polls isn’t exactly news. But pollsters spinning polls, that’s cute!

Denis BoylesDennis Boyles is a writer, editor, former university lecturer, and the author/editor of several books of poetry, travel, history, criticism, and practical advice, including Superior, Nebraska (2008), Design Poetics (1975), ...


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