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Pro-Life Ads Ruin NFL’s ‘Sacred Escapism’

Washington Post TV columnist Tom Shales suggests in his Internet chat session today that the “sacred escapism” of the Super Bowl is violated by the sacred-life commercial with Tim Tebow. (We will allow that Shales is probably being facetious about the game):  

Brooklyn, N.Y.: How do you feel about Tim Tebow’s anti-abortion ad that will air during the Super Bowl? The problem I have is that ad indicates that professional athletes’ lives are worth more than the rest of us. Tebow’s mother’s story isn’t unusual, except that she happened to give birth to a star athlete. Had she given birth to a janitor, the ad wouldn’t exist.

Tom Shales: I’m against it – which is easy to say, of course. I think that Ms Jackson’s malfunctioning wardrobe was enough of an intrusion into the sacred escapism of The Big Game — and to make it a bulletin board for posting advocacy messages seems like a big, big mistake. This is only one ad, but what does a network say to the next guy – the one who wants to air a pro-abortion rights ad, or an anti-gun or pro-gun ad, or a this or a that? They will kill the fun.

“Brooklyn” seems off to me. Tebow has yet to become a “professional athlete.” The ad does not state that his life is worth more than a janitor’s, even if famous athletes make better commercial pitchmen. It is designed to save future janitors … and geneticists … and TV critics.

Perhaps we should propose to Shales that a better spot for the Tebow ad could be opened up by having his “President Wonderful” take a two-minute break during one of his many free spots on network TV.

Tim GrahamTim Graham is Director of Media Analysis at the Media Research Center, where he began in 1989, and has served there with the exception of 2001 and 2002, when served ...


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