Not silly, it’s his strategy…
From yesterday’s NY Times:
John Edwards’s campaign has another barometer of success: a 90-day calendar that tracks, in a jumble of red, green and black numbers, the spikes and dips in traffic to the campaign’s Web site. The calendar is taped on the wall of Joe Trippi, a senior campaign adviser, who can connect each spike to some effort to stir voters, including the video Mr. Edwards showed at a Democratic debate mocking the media for writing about his $400 haircut, and the time Elizabeth Edwards confronted the conservative commentator Ann Coulter on television.
Edwards saying crazy stuff = website hits = victory!