So says Sean McManus, head of CBS Sports:
CBS News and Sports president Sean McManus can practically taste the ratings.
“I think the first tournament Tiger Woods plays again, wherever it is, will be the biggest media event other than the Obama inauguration in the past 10 or 15 years,” McManus told an SI.com reporter after the NCAA basketball tournament draw Sunday.
“It is hard to overestimate how much interest there will be,” McManus said. “Tiger Woods is the most famous, most recognized, most accomplished athlete in the world, and his celebrity and prominence is even larger than it was. When you look at the fact that he gave a very simple press statement with no questions and every broadcast and cable news network in America carried it with great interest, I think that is an indication that whatever he does has enormous interest. And whatever he does on the golf course for the first time since Thanksgiving will be of interest to almost every man and women in this country.”