Media Blog

Time, Inc. Launches Mine

Time, Inc. is launching a new print and digital experiment  in which readers can sign up to get highlights from five of eight selected Time, Inc. titles.  I guess the experiment part is that Time doesn’t know if this will be a one-time gimmick to try to increase paid subscriptions or a new model to use their content to capture additional advertising dollars.  The venture, which costs nothing to the reader, looks to be sponsored by Lexus.

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