Right next to Karl Rove’s “Scrap Cap-and-Trade” piece in Newsweek (a fraction of counterbalance to the cover package celebrating Al Gore as “The Thinking Man’s Thinking Man”) there’s an unintentionally humorous fanboy ad for gift subscriptions to Newsweek. They contain implausible gift tags, with the “To: _________” spots followed by sticky valentines:
– “who updates her facebook status with Jon Alter aphorisms. Busted.”
– “the aspiring politico down the hall who dreams of the day Jon Meacham decides to pen his biography.”
– “who discusses Fareed Zakaria’s feature on Afghanistan while waiting in line for coffee.”
What? No tags for female Newsweek writers, you sexist pigs? There’s even a tag for a sap “who still tweets from Colbert’s Iraq issue from May,” and Colbert isn’t even on staff. But the most sickening tag is the classic journalists-make-you-a-genius pitch:
– “the treadmill fiend at the gym. Read this and your mind will expanding in proportion to your quads.”