Media Blog

Who Is Really on Twitter

In case you missed Harvard Business Publishing’s survey of Twitter users:

Here is what they found:

(Of their sample of 300,542 users collected in May 2009)

The top 10% of prolific Twitter users accounted for over 90% of tweets

Among Twitter users, the median number of lifetime tweets per user is one

80% are followed by or follow at least one user

Men have 15% more followers than women

An average man is almost twice more likely to follow another man than a woman

An average woman is 25% more likely to follow a man than a woman

Men represent 45% of Twitter users

Women represent 55% of Twitter users

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