Media Blog

You Have to Know Your Customers

How did I ever overlook this line in the New York Times?

In Pakistan, a flogger is known only as the Taliban’s choice whip for beating those who defy their strict codes of Islam.

But deep in the nation’s commercial capital, just next door to a mosque and the offices of a radical Islamic organization, in an unmarked house two Pakistani brothers have discovered a more liberal and lucrative use for the scourge: the $3 billion fetish and bondage industry in the West.

… Today, they sell their products to online and brick-and-mortar shops, and to individuals via eBay. Their market research, they said, showed that 70 percent of their customers were middle- to upper-class Americans, and a majority of them Democrats. The Netherlands and Germany account for the bulk of their European sales.

An interesting data point! (Via Chris Blattman’s Blog.)

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