Everytown for Gun Safety, the gun-control advocacy group founded by Michael Bloomberg, is launching a $5 million digital ad campaign featuring ominous allusions to recent mass shootings in an effort to flip 15 Republican-held suburban House districts.
The “Not One More” ad campaign employs images from the aftermath of recent mass shootings and targets Republican incumbents in districts outside a number of major cities, including Representatives Dana Rohrabacher of California, Mike Coffman of Colorado, and Barbara Comstock of Virginia, Politico reports.
“Not one more high school. Not one more church. Not one more concert, office, campus, newspaper, kindergarten class. Not one more,” the ad’s narrator says over news footage of the recent shootings.
John Feinblatt, president of Everytown for Gun Safety, cited the 2017 victory of Democratic Virginia governor Ralph Northam over Republican challenger Ed Gillespie to illustrate the electoral effectiveness of gun control messaging.
“Suburban swing districts are going to make this election, and gun safety resonates extremely high with suburban voters,” Feinblatt told Politico. “We’re trying to galvanize new, young and suburban voters in a way that they’ve never been engaged before and meeting them exactly where they are.”
Everytown also plans to contribute $10 million to gubernatorial races in New Mexico, Nevada, Georgia, and Michigan.
Gun control emerged as perhaps the primary messaging issue for Democrats earlier this year in the wake of the mass shooting that claimed 17 lives at Marjorie Stoneman Douglas High School, but their rhetoric on the subject has since receded. The surge in anti-gun sentiment prompted a number of Democratic congressional candidates to focus on the National Rifle Association as a foil for attack ads and social media posts.
Nearly every Democrat in the 36 most competitive House races as of late July voiced support for the student-led gun-control movement and otherwise praised increased gun control in social-media posts, according to a Reuters review.
Initial polling after the shooting indicated support for more stringent gun-control legislation was increasing amid the widely covered, student-led March for Our Lives gun-control tour, before returning to pre-shooting levels roughly one month after the tragedy.