Planned Parenthood Announces $45 Million Battleground State Ad Campaign to Stop Trump, Flip Senate

Healthcare activists with Planned Parenthood protest in Washington, D.C., June 28, 2017. (Joshua Roberts/Reuters)

Planned Parenthood announced on Wednesday the launch of a $45 million ad campaign targeting key battleground states in the fight to defeat Trump and reclaim a majority in the Senate.

The organization’s super PAC said the campaign will include advertisements in the mail, television, radio, and digital media, as well as grassroots initiatives.

The campaign will be especially focused in Arizona, Colorado, and North Carolina, where Republican senators are up for election in 2020. Those races could decide which party holds a majority in the Senate.

Executive director of Planned Parenthood Votes Kelley Robinson said in a statement that “Next November, our very rights and freedoms will be on the ballot.”

The campaign will also target voters in states crucial to President Trump’s reelection, including Wisconsin, Michigan, and Florida.

Planned Parenthood has faced several setbacks over the past year. The organization left the federal family planning program in August, due to Trump’s decision to enforce a ban on abortion referrals.

Several states have also taken steps to curtail access to abortion providers, most notably Alabama, which outlawed almost all instances of abortion earlier this year. Successive rollbacks of abortion access led the organization to declare a “state of emergency.”

On Friday, the Supreme Court announced it would hear arguments in the case of a Louisiana law that requires the clinician who performs an abortion to have admitting privileges to a hospital within thirty minutes of the clinic.

The Court struck down a similar law in Texas the previous year. However, the recent addition of conservative justice Brett Kavanaugh has tipped the ideological makeup of the bench toward a more conservative stance, fueling speculation that the Court may uphold the law in this instance.

Most Popular

White House

More Evidence the Guardrails Are Gone

At the end of last month, just as the news of the Ukraine scandal started dominating the news cycle, I argued that we're seeing evidence that the guardrails that staff had placed around Donald Trump's worst instincts were in the process of breaking down. When Trump's staff was at its best, it was possible to draw ... Read More
Politics & Policy

Elizabeth Warren Is Not Honest

If you want to run for office, political consultants will hammer away at one point: Tell stories. People respond to stories. We’ve been a story-telling species since our fur-clad ancestors gathered around campfires. Don’t cite statistics. No one can remember statistics. Make it human. Make it relatable. ... Read More
National Review


Today is my last day at National Review. It's an incredibly bittersweet moment. While I've only worked full-time since May, 2015, I've contributed posts and pieces for over fifteen years. NR was the first national platform to publish my work, and now -- thousands of posts and more than a million words later -- I ... Read More
Economy & Business

Andrew Yang, Snake Oil Salesman

Andrew Yang, the tech entrepreneur and gadfly, has definitely cleared the bar for a successful cause candidate. Not only has he exceeded expectations for his polling and fundraising, not only has he developed a cult following, not only has he got people talking about his signature idea, the universal basic ... Read More

Is America Becoming Sinicized?

A little over 40 years ago, Chinese Communist strongman and reformer Deng Xiaoping began 15 years of sweeping economic reforms. They were designed to end the disastrous, even murderous planned economy of Mao Zedong, who died in 1976. The results of Deng’s revolution astonished the world. In four decades, ... Read More