The Failure of Mike Bloomberg’s ‘Data-Driven’ Approach

Michael Bloomberg speaks during a campaign event in Chattanooga, Tenn., February 12, 2020. (Doug Strickland/Reuters)

Mike Bloomberg likes his money well spent, even in politics.

“‘I’m not in the business of wasting money — I want to put money into races that can be won with extra effort,’” top political adviser Kevin Sheekey recalled the billionaire telling him ahead of the 2018 midterms.

And after a spending spree in the 2018 midterms netted 21 Democratic wins out of 24 targeted races, the former New York City mayor decided to double down on his data-driven approach this cycle.

What came next was Hawkfish, a Bloomberg-backed firm founded in 2019 by Silicon Valley insiders with the aim of boosting Democrats’

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