News

Media

Zuckerberg Dismisses Facebook Boycott: Advertisers Will ‘Be Back on the Platform Soon Enough’

Facebook Chairman and CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing in Washington, D.C., October 23, 2019. (Erin Scott/Reuters)

Facebook CEO Mark Zuckerberg has downplayed a growing boycott of the platform by major advertisers including Coca-Cola, Unilever, and Starbucks.

The advertising boycott was initially pushed by a group of activist organizations, including Color for Change and the Anti-Defamation League, to force Facebook to clamp down on posts “promoting hate, bigotry, racism, antisemitism and violence.” Known as Stop Hate for Profit, the campaign’s website laments that Facebook has labeled Breitbart News a “trusted news source” and the Daily Caller as a “fact checker.”

Facebook derives the vast majority of its $70 billion yearly profit in advertising, and announcements of boycotts drove the company’s stocks down 8 percent last week. However, Zuckerberg was confident that the boycott will not ultimately hurt the social-media giant.

“My guess is that all these advertisers will be back on the platform soon enough,” Zuckerberg told employees at a town hall event last Friday, according to The Information. “We’re not gonna change our policies or approach on anything because of a threat to a small percent of our revenue, or to any percent of our revenue.”

The CEO added, “Usually I tend to think that if someone goes out there and threatens you to do something, that actually kind of puts you in a box where in some ways it’s even harder to do what they want because now it looks like you’re capitulating.”

The boycott gained steam after Facebook refused in early June to label or remove various posts by President Trump in which he criticized rioters earlier this month, including Trump’s comment that “when the looting starts, the shooting starts,” which was seen by some commentators as a threat to shoot looters. Facebook has since begun to label certain posts, including those by the president.

Send a tip to the news team at NR.

Zachary Evans is a news writer for National Review Online. He is a veteran of the Israeli Defense Forces and a trained violist.

Most Popular

Elections

Kamala Harris’s Anti-Catholic Bigotry

Someone might want to remind Joe Biden, who’s just picked progressive California senator Kamala Harris as his running mate, that his vice-president-to-be believes Catholics are unfit to serve in our nation’s courts. (Biden, of course, as I considered at length on the homepage today, has spent his entire ... Read More
Elections

Kamala Harris’s Anti-Catholic Bigotry

Someone might want to remind Joe Biden, who’s just picked progressive California senator Kamala Harris as his running mate, that his vice-president-to-be believes Catholics are unfit to serve in our nation’s courts. (Biden, of course, as I considered at length on the homepage today, has spent his entire ... Read More
Elections

On Kamala Harris

Joe Biden has named his 2020 running mate: authoritarianism. American prosecutors wield awesome and terrible powers that lend themselves easily to abuse, and Senator Kamala Harris, formerly the attorney general of California, is an enthusiastic abuser of them. Harris was a leader in the junta of Democratic ... Read More
Elections

On Kamala Harris

Joe Biden has named his 2020 running mate: authoritarianism. American prosecutors wield awesome and terrible powers that lend themselves easily to abuse, and Senator Kamala Harris, formerly the attorney general of California, is an enthusiastic abuser of them. Harris was a leader in the junta of Democratic ... Read More
Elections

Kamala Harris Is No Moderate

Kamala Harris, they assure us, is a “moderate.” A moderate what? Moderate compared to whom? Senator Harris is a moderate autocrat. During the Democratic primary debates, she vowed to ban so-called assault weapons by executive order. When Joe Biden pointed out that the president has no such power and is ... Read More
Elections

Kamala Harris Is No Moderate

Kamala Harris, they assure us, is a “moderate.” A moderate what? Moderate compared to whom? Senator Harris is a moderate autocrat. During the Democratic primary debates, she vowed to ban so-called assault weapons by executive order. When Joe Biden pointed out that the president has no such power and is ... Read More