National Review / Digital


Threat 2 is, in the opinion of BAIN CONSULTING, the Rick Perry ’12 operation, which though smaller and more niche-appealing, does offer a nascent threat to CLIENT.

Threat 3 is potentially more dangerous. Threat 3 is CLIENT himself. Threat 3 is the inability, thus far, of CLIENT to seal the deal with CLIENT’S natural voter base. CLIENT’S market, in this instance, is resistant to CLIENT. Threat 3 represents an umbrella of sorts, containing within it CLIENT’S “slickness” and “slipperiness” (focus-group wording; see APPENDIX) on the issues, especially (but not limited to) health-care legislation, taxes, and the legacy of Pres. Ronald Reagan.

In addition, Threat 3 represents CLIENT’S inability to generate enthusiasm even from CLIENT’S own market fans. In the language of branding, Threat 1 is the name brand; CLIENT is the store brand.

It is the opinion of BAIN CONSULTING that Threat 3 represents a near-fatal flaw in CLIENT’S currently operational strategy. Threat 3 is a precursor to market failure in November 2012.


It is, of course, ironic that CLIENT, who has written and presented hundreds of such analyses, is now receiving one from BAIN CONSULTING, a consultancy that CLIENT did so much to build and grow. Nevertheless, after a rigorous analysis of the Threats and Opportunities that surround CLIENT’S key mission statement, we recommend the following:

l Immediate shutdown of CLIENT’S current efforts to achieve market permanence;

l Exploring a merger or sale of CLIENT’S operational and strategic assets to Threat 1, with the proviso that CLIENT remain an active part of the executive committee;

l Dramatically reduced public exposure of CLIENT to key market drivers, thus preserving CLIENT’S ability to “reemerge” in the marketplace with refreshed branding;

l Gradual blending of CLIENT’S messaging and trade dress with target acquirer, Threat 1;

l Termination of the employment agreements with key personnel, including CLIENT himself.

These are not “easy” choices. BAIN CONSULTING is not known for “rubber-stamping” or “weasel-wording” in our recommendations. Our rigorous Six Sigma analysis, though, leads us to the conclusion that the best possible strategy for CLIENT is to iterate the current operational mission statement to include other possible goals and outcomes, including SEC TREASURY, SEC COMMERCE, SEC HHS, and VPOTUS. We invite CLIENT to be as analytical and dispassionate with his own business as he was, years ago, with his own clients.

We have attached the raw data and our assumptions to this document. We know what a data nut CLIENT is.

We look forward to working with you on the Cain/Romney ’12 operation.

Invoice attached.

November 14, 2011    |     Volume LXIII, No. 21

Books, Arts & Manners
  • Anthony Daniels reviews After America: Get Ready for Armageddon, by Mark Steyn.
  • Steven F. Hayward reviews Collision Course: Ronald Reagan, the Air Traffic Controllers, and the Strike that Changed America, by Joseph A. McCartin.
  • David Pryce-Jones reviews Jerusalem: The Biography, by Simon Sebag Montefiore.
  • Stephen Smith reviews Railroaded: The Transcontinentals and the Making of Modern America, by Richard White.
  • Ross Douthat reviews The Way.
  • Richard Brookhiser turns the page.
The Long View  .  .  .  .  .  .  .  .  
Athwart  .  .  .  .  .  .  .  .  
Poetry  .  .  .  .  .  .  .  .  
Happy Warrior  .  .  .  .  .  .  .  .