National Review / Digital


CLIENT: Senior Romney Campaign

TEAM: Bain & Company Campaign Consulting Practice

IN RE: Report from our initial consulting efforts


Many thanks for allowing BAIN CONSULTING to serve your campaign, and for giving us the opportunity to analyze the opportunities and threats around your efforts to attain the office of president of the United States.

Our current methodology includes an exhaustive Six Sigma breakdown of your current efforts, the strategies around those efforts, your QC processes and protocols, and your operational functionality.

The scope of our work is illuminated in our Basic Engagement Agreement, and it includes but is not limited to operational and personnel recommendations, key strategic moves, and a larger mission-based analysis.

It’s obviously somewhat complicated for us, given our long history with CLIENT and with CLIENT’S contributions to BAIN CONSULTING and especially BAIN CAPITAL. Please be assured that in the analysis that follows, we have tried to be scrupulously impartial. As you will see in the NEXT ACTION section below, we have made several hard and potentially unpopular directional recommendations.


Currently, based on proprietary research and computer modeling, we at BAIN CONSULTING feel that there is an 87 percent chance that the office of the president of the United States will undergo a personnel change in January 2013. The need, therefore, to maximize the chances that CLIENT will be able to fill that market void is very real. The office of the president of the United States is a highly desirable management position with far-reaching effects on business and transactional politics. It is very much in the strategic and personal interest of CLIENT to attain that position.


As of close of business yesterday, CLIENT has trailed in every opinion poll by double digits the current frontrunner, Herman Cain. It is our opinion that the Herman Cain ’12 operation be designated Threat 1, as it is currently garnering a significant market share, and occupies the toll-booth position.

In addition, Threat 1 is a personable, likable personality that connects well with voters and market drivers, and has shown resilience and strength in poll after poll.

(Disclosure: Herman Cain ’12 Campaign is also a client of BAIN CONSULTING. All relevant and proprietary client information and analysis is held within the BAIN CONSULTING “honeycomb” structure.)

November 14, 2011    |     Volume LXIII, No. 21

Books, Arts & Manners
  • Anthony Daniels reviews After America: Get Ready for Armageddon, by Mark Steyn.
  • Steven F. Hayward reviews Collision Course: Ronald Reagan, the Air Traffic Controllers, and the Strike that Changed America, by Joseph A. McCartin.
  • David Pryce-Jones reviews Jerusalem: The Biography, by Simon Sebag Montefiore.
  • Stephen Smith reviews Railroaded: The Transcontinentals and the Making of Modern America, by Richard White.
  • Ross Douthat reviews The Way.
  • Richard Brookhiser turns the page.
The Long View  .  .  .  .  .  .  .  .  
Athwart  .  .  .  .  .  .  .  .  
Poetry  .  .  .  .  .  .  .  .  
Happy Warrior  .  .  .  .  .  .  .  .