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Singled Out

by Kellyanne Conway

The GOP needs to reach unmarried women

Quick! Name the fastest-growing demographic group in the country between 2000 and 2010. Hispanics? Asians? Seniors, as the Baby Boomer generation ages? Not quite. According to the U.S. census, the number of unmarried women increased by 20 percent over that decade, a jump larger than that of any other cohort. They now make up a full quarter of the adult U.S. population.

If you did not know that, you must be a Republican candidate, consultant, or campaign contributor. Following another embarrassing electoral loss among women last year, the navel gazers mumbled “gender gap,” “Akin,” and “abortion” in quick succession. That is both an excuse and inaccurate. The Democrats’ contrived and cynical “war on women” strategy succeeded only because the response to it was weak.

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