Alan Caruba goes to the root of the purge of the long-well-regarded SAT at Wake Forest U., Bates, Bowdoin and other campuses:
Such decisions are less about a selection process intended to serve the best interests of both the student and the school than about marketing intended to put bottoms in classroom seats. It seems the biggest question in college admissions offices today is whether the parents of little Johnny or Jane can afford to pay tuition, even if it includes remedial courses. If the kid has a pulse, he’s in!