Phi Beta Cons

They Can be Uncut

From the New York Times:

Books are turning up in the oddest places these days.
With book sales sagging — down 2.6 percent as of August over the same period last year, according to the Association of American Publishers — publishers are pushing their books into butcher shops, carwashes, cookware stores, cheese shops, even chi-chi clothing boutiques where high-end literary titles are used to amplify the elegant lifestyle they are attempting to project.

They call this window-dressing. It’s even worse. Look:

Last Sunday the merchandise and books were coordinated with near-perfect precision. Resting beside a black sweater ($68) and a jet-black skirt with orange embellishments ($118) were copies of Annie Leibovitz’s “A Photographer’s Life: 1990-2005,” big and black and gleaming, for $75. A pop-up book called “One Red Dot” echoed a display of polka-dotted canvas sneakers, while another title, “The Persistence of Yellow,” perfectly matched a strategically positioned yellow knit sweater.

It’s not merely shops that are doing this – booksellers are catering to them.

Simon & Schuster, one of the industry’s largest publishers, is urging its sales representatives to punctuate their bookstore rounds with impromptu pitches at promising shops and markets they spot in their travels. The Time Warner Book Group routinely changes the color or design of book jackets at a store’s request so the book will color-coordinate with merchandise. And HarperCollins plans to design books for its spring catalog in shades of “margarita and sangria,” greens and reds that store owners have told the publisher will dominate that season’s color palette.

Remember, some books are to be tasted, others to be swallowed, but all are to be commercially coordinated with the season’s color palate.    

Most Popular

Politics & Policy

The Great Misdirection

The House Democrats are frustrated, very frustrated. They’ve gotten themselves entangled in procedural disputes with the Trump administration that no one particularly cares about and that might be litigated for a very long time. A Washington Post report over the weekend spelled out how stymied Democrats ... Read More
World

Australia’s Voters Reject Leftist Ideas

Hell hath no fury greater than left-wingers who lose an election in a surprise upset. Think Brexit in 2016. Think Trump’s victory the same year. Now add Australia. Conservative prime minister Scott Morrison shocked pollsters and pundits alike with his victory on Saturday, and the reaction has been brutal ... Read More
NR Webathon

We’ve Had Bill Barr’s Back

One of the more dismaying features of the national political debate lately is how casually and cynically Attorney General Bill Barr has been smeared. He is routinely compared to Roy Cohn on a cable-TV program that prides itself on assembling the most thoughtful and plugged-in political analysts and ... Read More
Film & TV

Game of Thrones: A Father’s Legacy Endures

Warning! If you don't want to read any spoilers from last night's series finale of Game of Thrones, stop reading. Right now. There is a lot to unpack about the Thrones finale, and I fully understand many of the criticisms I read on Twitter and elsewhere. Yes, the show was compressed. Yes, there were moments ... Read More
Immigration

The Merit of Merit-Based Immigration

Having chain-migrated his way into the White House and a little bit of political power, Donald Trump’s son-in-law is shopping around an immigration plan. And if you can get past the hilarious juxtaposition of the words “merit-based” and “Jared Kushner,” it’s a pretty good one. As things stand, the ... Read More