Tom Nelson has some interesting data on how well the Boracle’s crash rebranding of climate alarmism has succeeded, posting two graphs that compare Google traffic for ”global warming” and “climate change” in the U.S. and U.K.
The verdict? Amurcans are relatively unimpressed. Now the question remains: is it because “climate change” is more innocuous a phrase, unlikely to send someone scurrying in fear to WIkipedia to find out when exactly the sky will fall? Is that why Americans have been slow to warm to the new brand? Maybe. Or maybe they just don’t buy it.