Planet Gore

Is best-selling Toyota a Green victory?


Toyota made headlines today as the world’s best-selling auto company, beating GM for the first time. At the same time, the Union of Concerned Scientists has declared Toyota America’s greenest auto company, just behind Honda. Enviros say green is what put Toyota on top.


Think again.


Toyota became the world’s top-selling automaker by significantly penetrating its largest auto market, the United States. And that doesn’t happen without building big. Big cars. Big trucks.


Of Toyota’s 7 million in global auto sales, a whopping 35 percent (2.5 million) are sold in the U.S. alone. To achieve that figure, Toyota has had to compete against the Big Three in every segment, most significantly the fuel-thirsty trucks and luxury auto segments.


In 1985, Toyota sold under a million vehicles in the U.S. – 96 percent of them small cars. Today, at 2.5 mil in sales, only 28 percent of its fleet are small cars, while 20 percent are large vehicles (SUVs).

Toyota may be Green, but trucks make the green.

Henry Payne — Henry Payne is the auto critic for the Detroit News.

Most Popular

Politics & Policy

Kat Timpf Chased Out of Brooklyn Bar

Fox News personality and National Review contributor Kat Timpf was forced to leave a bar in Brooklyn over the weekend after a woman she had never met became enraged upon learning she worked in conservative media. Timpf, who has twice previously been harassed while socializing in New York City, first described ... Read More
Film & TV

The Dan Crenshaw Moment

Given the spirit of our times, things could have gone so differently. On November 3, when Saturday Night Live comic Pete Davidson mocked Texas Republican Dan Crenshaw’s eye patch, saying he looked like a “hit man in a porno movie” — then adding, “I know he lost his eye in war or whatever” — it was a ... Read More

The Present American Revolution

The revolution of 1776 sought to turn a colony of Great Britain into a new independent republic based on constitutionally protected freedom. It succeeded with the creation of the United States. The failed revolution of 1861, by a slave-owning South declaring its independence from the Union, sought to bifurcate ... Read More

Florida’s Shame, and Ours

Conspiracy theories are bad for civic life. So are conspiracies. I wonder if there is one mentally normal adult walking these fruited plains -- even the most craven, abject, brain-dead partisan Democrat -- who believes that what has been going on in Broward County, Fla., is anything other than a brazen ... Read More