Results of a program using Aspen’s Canary Initiative to sell carbon offset credits to Democratic National Convention attendees are a little underwhelming.
The program, set up by the DNC Host Committee through the Denver Convention and Visitors Bureau and rolled out about a week before the convention started, raised a total of $18.34 worth of Canary Tags, offsetting 0.9 tons of carbon emissions.
The offsets were aimed at DNC-goers other than the official delegates, who had a separate carbon offset program through Vermont-based Native Energy. That program, set up in January through the Democratic National Convention Committee, was utilized by 65 percent of the DNC’s 4,440 delegates.
This is the best part:
Peterson was hoping funds raised through the host committee for the DNC could be used for a signature project. But that will not be possible, as less than $20 was raised.
“Here’s three (compact fluorescent) light bulbs for the office,” Peterson said.
What’s not mentioned is just how much money was spent marketing and implementing this disaster.