Right Field

Bending Over to Beat Cancer

According to ESPN.com sports-business reporter Darren Rovell, a minor-league general manager will be singing soprano during an upcoming seventh-inning stretch:

Andy Milovich has offered to go this week where no man has gone before: A prostate exam in front of a full stadium of fans.

Milovich, the general manager of the Myrtle Beach Pelicans, the Single-A affiliate of the Texas Rangers, offered to have the exam while singing “Take Me Out To The Ball Game” during the seventh-inning stretch if local 10-year-old Fallon Emery, who has brain cancer, gets 10,000 likes on her Facebook page before the game.

“It’s not like I would be getting it at home plate,” Milovich said. “I’ll likely do it from our radio booth and the fans will see me from the shoulder up.”

Milovich made the prostate-cancer-screening offer last Thursday night on the condition that the Facebook community page belonging to the ten-year-old local girl stricken with brain cancer received over 10,000 “likes.” As of late last night, that number had been exceeded.

More here.

Jason Epstein is the president of Southfive Strategies, LLC. He was a public-relations consultant for the Turkish embassy in Washington from 2002 to 2007.

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