Right Field

Memo to Rox Owner: Shut Up, Shut Up, Shut Up!

Via Bryan Kilpatrick of Purple Row, Rockies proprietor Dick Monfort has been replying to fans’ concerns about the team’s losing ways and it’s pretty evident that, between his brain and mouth, there’s no interlocutor:

After the Rockies’ owner attracted a whole bunch of negative attention with his recent interview with Patrick Saunders, and later, the surfacing of his “If product and environment that bad don’t come!” message sent to a Grand Junction fan, things went from bad to worse with the most recent leak of a Monfort email exchange.

Monfort, in response to an email from a fan criticizing the failures of Rockies management, told the long-time season ticket holder “By the way you talk maybe Denver doesn’t deserve a franchise, maybe time for it to find a new home,” according to CBS4’s Brian Maass.

This is . . . not good.

It is astonishing that a successful business executive like Monfort would badmouth a fan base that keeps showing up to ballgames even as the product on the field stinks. (As of this morning, the Rockies rank ninth in MLB home attendance, averaging 33,415 fans per game.)

Kilpatrick offers these helpful suggestions to Monfort:

  • Ditch the iPad. Now.
  • Put someone in the public relations or social media departments (both of which are excellent and shouldn’t have to deal with this mess, by the way) in charge of responding to fans.
  • Bring in — from the outside — an experienced baseball mind to give an honest assessment of the organization.
  • Get the hell out of the limelight.

And here’s the abridged version:

More here.

Jason Epstein is the president of Southfive Strategies, LLC. He was a public-relations consultant for the Turkish embassy in Washington from 2002 to 2007.

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