The Agenda

The Power of Branding

If the byline on this essay were that of an unknown but very bright recent college graduate, would it attract any attention? It is entirely possible that the answer is yes, but I do wonder. Much the same could be asked of my posts in this space, which benefit mightily from the NR brand. 

Reihan Salam is president of the Manhattan Institute and a contributing editor of National Review.
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