The Agenda

What Rob Liefeld Can Teach the Disneys of the World

David Weigel describes how Rob Liefeld, America’s most polarizing comic book entrepreneur, has gained “strange new respect” from fans for having surrendered creative control over several of his more half-baked characters to a group of avant-garde writers and artists. Liefeld’s shrewd move is an example of how owners of valuable intellectual property can preserve their relevance and vitality in a remix culture. 


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