Jen Rubin suggests John McCain needs a theme; he’s got positions, but he needs an over-arching, simple, easy to grasp and understand theme.
I submit, “Now is the time for all good men to come to the aid of their country.”
Messages: This is not a time for spin or usual political bull; the challenges facing the country are great, and in some cases, time is not on our side; the moment is not the time for an untested rookie, we’re as big on unity as he is, and our guy is the better man.
No? Well, I still like it better than “The American President Americans have been waiting for.”