The Campaign Spot

The DSCC Decides the Louisiana Runoff Isn’t Worth $1.8 Million

One portion of the final Morning Jolt until November 17:

Surrender, Surrender, but Don’t Give a Seat Away

The DSCC abandons Mary Landrieu:

The Democratic Senatorial Campaign Committee has canceled its advertising reservations for Sen. Mary Landrieu ahead of the December runoff in Louisiana.

The committee canceled all broadcast buys planned from Monday through Dec. 6 in the state’s five major media markets, three sources tracking the air war told POLITICO. That’s about $1.6 million worth of time. The DSCC is in the process of canceling an additional $275,000 in cable placements, according to buyer sources.

This is not such a crazy response to Tuesday’s disastrous results for the DSCC. It’s not like control of the Senate is at stake anymore, and she’s got a serious uphill climb. The good news for her is that she was at 40 percent in the polls and finished with 43 percent on Election Day. The bad news is that Republican Bill Cassidy was at 34.5 percent in the polls and finished with 41.9 percent. Republican Bill Manness got 13.7 percent.

Inevitably, someone will wonder, as Hugh Hewitt did yesterday, whether the National Republican Senatorial Committee should still spend $2.3 million on broadcast ad time in Louisiana over the next month. They should cancel only if they’re completely confident of victory on December 6 — and they shouldn’t be — and only if they feel like Republicans have too many Senate seats.

The Jolt will resume the Monday after the National Review Post-Election Cruise.

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