The Campaign Spot

Offer Implies Enrollment in Christie Advantage

On paper, I should like this. It’s different, it’s kinda funny, and it hits the points I thought Chris Christie should emphasize in his campaign — unemployment, property taxes, state debt, the cost of living in New Jersey, etc.

This ad is probably memorable, as far as campaign ads go. But I’m not sure it matches the mood of New Jerseyans; as a reader noted to me, it seems a little too cute for a message of urgency. Then again, maybe there is an attitude of, “things are so bad, all we can do is laugh.”
Or maybe I’m thrown by the fact that one of the guys looks like the now-injured Chad Pennington.

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