The Campaign Spot

Pollster to Fiorina: Boxer Can’t Get Past 45 Percent

Here is what pollster the Tarrance Group is telling the Carly Fiorina campaign:

The race for the US Senate in California is an actual dead heat, with both Fiorina and Boxer standing right at forty-four percent (44%) of the vote. Six percent (6%) of voters are voting for one of the other candidates, and 5% are undecided . . .

It is also important to note that Boxer’s negatives are fully institutionalized to the point where she has never once broken the 45% level in terms of her ballot strength, and there are a “hard” fifty-three percent (53%) of voters who believe it is time for a new person.


The final eleven days of the campaign are entirely about weight of message. The trajectory of the last two weeks of tracking clearly shows that the Fiorina campaign has been pitch perfect in terms of message, and have a message arc that can and will close the deal. The Boxer campaign has also shown that they are now past the end of their message arc and do not have a playbook for what to do thematically in the last eleven days. They have already tried to prosecute the messages they believe would render Fiorina unelectable — worst CEO, right-wing extremist, outsourcing, etc — and none of them have performed as they needed them to.  Boxer’s only option at this point is pure weight of message, particularly in the Los Angeles and San Francisco DMA’s, to try and dominate the focus of the ballot question among the remaining undecided voters on Fiorina enough that they will hesitate and “scatter” to one of the minor party candidates.

At the point in time when the Fiorina campaign is able to generate the weight of message, in the form of gross ratings points, in the San Francisco and Los Angeles markets, to be able to bring focus back onto Boxer, the campaign will be able toconvert the remaining Independents and undecided voters that it needs to capture a plurality on election day.


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