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2012 Mascots Unveiled! (London, We’re Laughing at You, not with You)

After 18 months work, 40 focus groups and a secret operation worthy of MI5, London 2012 on Wednesday night revealed the mascots whose images will help define the capital’s Olympic experience, and just as importantly help pay for them.

The one-eyed figures named Wenlock and Mandeville were unveiled at an east London school on Wednesday, with London 2012 organisers hoping they will inspire a generation of children while persuading their parents to contribute a share of £15 million the mascots are intended to raise in merchandising revenue.

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