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Blue Cross of La. Gets Zero Obamacare Subscribers on Day One

Louisiana’s leading health insurance company reports that not one person has yet successfully enrolled in a new health care plan offered through the Affordable Care Act.

Since the marketplaces opened to much fanfare Tuesday (Oct. 1), many of the state’s potential customers have been stalled on the website, unable to move past the portion ofHealthCare.gov that instructs them how to set up their profile.

“It’s a situation that we are coping with,” said John Maginnis, vice president of corporate communications for Blue Cross Blue Shield of Louisiana, one of four companies offering products through the marketplace.

The company spent three years and $60 million preparing for Tuesday’s opening, so the lack of momentum seemed a bit of a letdown. Sales agents were getting plenty of calls from people seeking information, Maginnis said, but the agency is not able to sell a policy to anyone without a functioning HealthCare.gov website. . .

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