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McRib: Is There Nothing It Can’t Do?

Dead on the nose. McDonald’s met EPS expectations of $1.16 and slightly topped revenue forecasts from the Street of $6.20 billion, with $6.21 billion. The company gave a tip of the cap to the venerable McRib in its earnings statement:

In the U.S., ongoing emphasis on driving customer traffic, menu innovation and compelling value delivered industry-leading comparable sales growth during the fourth quarter, despite December’s sales being dampened by inclement weather. During the quarter, the U.S. reinforced the Company’s dedication to value and variety by featuring Chicken McNuggets, McRib and the everyday affordability of the food and beverage options available across McDonald’s menu.


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